Trimble brand system increases site creation by 35%
Together, we transformed a hardware brand into a modern XaaS powerhouse with cohesive identity systems that scale effortlessly and save millions annually.
Project results.
Satisfaction
Boosted customer satisfaction through consistent experiences.
Annual Savings
Negotiated smarter font licensing and killed redundant projects, saving $300K yearly.
Project overview.
Project execution.
I led a cross-functional team in a brand refresh that balanced strategy with execution:
- Established three specialized committees (messaging, identity, digital systems)
- Created scalable design patterns that worked across platforms
- Developed a comprehensive brand identity system with a modern color palette
- Engaged 200+ stakeholders to ensure adoption and organizational alignment
- Delivered a 40-page brand identity book and digital asset management system
Project results.
Our team's brand refresh strategy delivered measurable results across multiple fronts:
- 40% boost in employee satisfaction with a brand they were proud to represent
- 25% increase in customer satisfaction through consistent experiences
- $300K annual savings through smarter font licensing and eliminated redundancies
- 35% reduction in design production time with streamlined systems
We proved that thoughtful brand architecture doesn't just look better—it performs better. Our collaborative approach eliminated waste while creating experiences that resonated with customers and employees alike.
